Some are saying it is the end of an era in the SERPs, which is probably accurate in many respects. They are forecasting doom and gloom to websites that haven’t gone mobile, but this doesn’t necessarily mean to signal total death and destruction.
Actually, it may not hurt many sites while other sites could see a major drop in organic traffic, and that seems to be what so many ‘experts’ are failing to recognise. Here are some key facts about Mobilegeddon so that you can decide for yourself whether or not these new Google algorithms are going to negatively impact your site.
Point 1: Operative Word - Organic
Mobilegeddon is only going to impact organic mobile searches. So what does this mean? First of all, please understand what it meant by the term ‘organic.’ This is traffic sent your way if the search engines ‘like’ your content. It all boils down to search engine optimisation, SEO, and if the search engines find your content informative and SEO rich, then you have a shot at getting ranked in the SERPs (search engine results pages). Now if your pages aren’t optimised for mobile phones, you don’t stand a chance in Hades of ranking in organic mobile searches.
Point 2: Branded Searches
The second thing many doomsayers are neglecting to talk about is how Mobilegeddon is going to impact mobile branded searches. Here is the real ‘workaround’ if you want some good advice. Brand your pages! If you have worked hard at developing a brand, then Google will show results if someone is searching for your brand, even if your site isn’t optimised for mobile. They feel it is unfair to show unrelated results to someone looking for a particular brand and their logic here is good. Why come back with a long list of aviaries, for example, if a searcher is simply looking for Joe Smith Aviaries? They don’t want to penalise the searcher, just the website that didn’t go mobile.
Point 3: Pages Not Sites
Finally, Google is not going to ignore entire sites. If you don’t have the capability to make your entire site mobile-friendly for one reason or another, at least make some key pages mobile friendly. There are way too many DIYers are out there who don’t have the underlying skills to implement changes to an entire website, but there are plugins and tools that are user-friendly (especially for open source CMS such as WordPress) that enable you to quickly post and/or edit mobile friendly pages. If your content is optimised for the search engines on that page being handled by the plugin, you have a shot at getting shown in the SERPs if it ranks high enough.
So where does this leave us at the end of the day? It’s too early to tell because it will be weeks yet before Google has any solid statistics to share with their eager audience. In the meantime, don’t lose all hope because you can still get ranked on mobile phones if you understand how to work around these 3 points. If you are still lost, it’s time to call in an expert to optimise all or part of your site for mobile searches.
And by the way – this only affects mobile phones, not other mobile devices like tablets and notebooks. It’s still way too early to despair, so get working on those updates!