Viability of a business goes beyond choosing a lucrative niche, a product's current sales, or basic marketing techniques. Marketing viability starts when choosing a niche and the product of the site. All the right marketing tools thereafter will be useless if the niche does not comply with the needs of the audience and the product with the needs of the customers. Ask these five questions when choosing a niche and long before setting up the website.
1. Is the Niche, Product, and Website Evergreen?
Before choosing the product, the domain, or the audience, ask if the product and the website name and content will be evergreen. Evergreen means that the niche, product, and website will be read and bought no matter the season or year. Fads come and go, but lucrative income businesses must be evergreen. Very few blogs or websites on today's markets thrive on short-lived products or news topics. Keeping up with short-lived niche areas will be more work than marketing is actually worth. Will the product be useful every year, all year, and year after year?
2. Is the Niche, Product, and Website Lucrative?
The truly successful ply their timeless evergreen wares with a growing market that is always in need. A product that sells well needs to be evergreen and in high demand. For instance, movie reviews or sites that follow TV shows must keep up with constant changes and trends just to stay in business.
In sharp contrast to entertainment reviewers, websites which promote gardening, home improvement, or personal care products do quite well because their content and products are always useful year round. The more lucrative companies also sell products to customers who need them in every season, not just one or two seasons, keep the business's financial stability in mind.
3. Is the Niche, Product, and Website Needed?
Businesses who sell their chosen niche well have a needed product that is always in demand. It is one thing to sell products such as vitamins, and quite anther to sell the latest weight loss fad. While it is smart to go with what is trending in searches, basing the business around the latest weight loss pill or program will only take the niche, product, and website as far as the next trend starts. Then, the business either falls flat or has to be rebuilt for the new trend.
4. Is the Content Side of the Business Displaying Knowledge on the Subject?
Website owners often falter having a true insiders knowledge of their product or service. Website businesses desperately need to know their product very well or they need to hire a writer who does. If the content on the website, in the newsletter, or in ads does not show a knowledgeable insider's depth about the product; the customers will shy away from purchasing it.
Answering all customer needs, and doing so correctly, is a boon to business, especially repeat business. It is one thing to have a great and timeless product that sells well; it is quite another to actually sell it.
Evergreen, relevant, and factual content sells products better than any white pages, funnel pages, or black, gray, or white hat sales and SEO techniques ever will.
5. Is the Niche, Product, and Website High Traffic?
If all other questions land the chosen niche and its product into place for high sales, conversions, and repeat business then ask yourself, "Is the niche, product, and website has high traffic on the search engines and social networks?" SEO is dead, advertising will only go so far, and search engines are getting smarter. Evergreen relevant website content with depth of knowledge goes far, but only as far as the current and future traffic and trends will allow. Therefore, choosing a niche with current high-traffic and a history of high traffic over past years is key to great niche building.
Decent Traffic Takes A Step Beyond Niche Choosing
Choosing a lucrative niche encompasses effective self-questioning, in-depth knowledge, research, and networking. Being relevant, authoritative, and evergreen in both site content and products does more for marketing and sales than just marketing and sales can do for the business alone.
High traffic comes from advertising, search engines, personal relationships on social networks, and online ad networks. Real repeat business comes from strong personal relationships with customers and potential customers, not just an interest in selling them on the product. Further, marketing strategies also incorporate scratching the backs of potential competition and complementary businesses, who could potentially aid in traffic or camaraderie.